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Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-trade-as-a-consumer